WPP's warning highlights AI threats as clients scale in‑house, cut pitches by 68%, and avoid agencies altogether
Facebook/Instagram owner plans to let brands fully auto‑generate ads with AI, cutting into agency control
Meta, Google, Amazon aggressively roll out tools enabling advertisers to bypass agencies
Adobe's new AI agents automate content, pipelines, and targeting—marking a shift into agency domains
OpenAI's CEO predicts 95% of agency output can be automated, prompting a strategic rethink across the sector
Leaders at BBDO, TBWA, BETC say AI enhances creativity and opens new opportunities—not replaces agencies
Agencies like Mother and VCCP double down on human creativity and emotional nuance to survive
Agencies that lead with AI—not just use it—will thrive
AI boosts productivity, but emotional intelligence, trust, and brand storytelling remain agency strengths
A majority of agencies still lack full AI adoption strategy—those slow to embed it will lag effectually
Is your marketing agency at risk of becoming obsolete? The marketing landscape is evolving rapidly with the advent of AI technologies. Some agencies are struggling to adapt, while others are embracing AI to enhance their services.
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