The Marketing
Revolution
Transform your marketing organization from silos to customer-centric powerhouse
Was Sie lernen werden
Warum kundenorientierte Organisation kanalzentrierte Ansätze übertrifft
Das Growth Flywheel-Modell zur Strukturierung kundenorientierter Teams
Eine schrittweise Implementierungs-Roadmap für Ihre Organisation
Transformieren Sie Ihre Marketingorganisation
Wechseln Sie von isolierten Kanalteams zu kundenorientierten Teams für bessere Ergebnisse
Traditionell
Channel-Focused Teams
- •Social Media Team
- •Email Marketing Team
- •SEO Team
- •Paid Media Team
Common Problems:
- •Siloed data and insights
- •Disjointed customer experience
- •Competing metrics and priorities
- •Inefficient resource allocation
Modern
Journey-Focused Teams
- •Awareness & Acquisition Team
- •Engagement & Activation Team
- •Retention & Advocacy Team
- •Cross-Functional Content Studio
Key Benefits:
- •Unified customer view
- •Consistent messaging across touchpoints
- •Aligned goals and metrics
- •Efficient resource utilization
Die Treiber der Marketing-Transformation
Drei Schlüsselkräfte gestalten neu, wie Marketingteams organisieren und operieren
Artificial Intelligence
AI enables personalized experiences at scale and automates routine tasks across all channels, blurring traditional departmental boundaries.
- Unified customer data platforms
- Predictive analytics across touchpoints
- Cross-channel optimization
Rising Consumer Expectations
Today's customers expect seamless, consistent experiences regardless of channel, requiring cross-functional collaboration.
- Omnichannel consistency demands
- Personalization as standard
- Immediate response requirements
Focus on Lifetime Value
Shifting from acquisition metrics to lifetime value requires alignment around the entire customer journey.
- Long-term relationship focus
- Retention as important as acquisition
- Unified measurement frameworks
GROWTH FLYWHEEL
Ein kundenorientierter Ansatz, der traditionelles Marketing in einen kontinuierlichen Zyklus aus Attract-, Engage- und Delight-Phasen transformiert, die aufeinander aufbauen
Attract
Drive awareness and acquisition by attracting strangers to your business through valuable content and experiences.
Key Functions:
- Content Marketing
- SEO & SEM
- Brand & Awareness Campaigns
Engage
Build relationships with prospects through meaningful interactions that add value and address their needs.
Key Functions:
- Lead Nurturing
- Email Marketing
- Sales Enablement
Delight
Exceed expectations to transform customers into promoters who advocate for your brand and drive referrals.
Key Functions:
- Customer Success
- Retention Programs
- Loyalty & Advocacy
Foundation Requirements:
Unified Data Platform
Central customer data repository accessible to all teams
Cross-Functional Content
Centralized content creation supporting all journey stages
Aligned Measurement
Shared KPIs and measurement framework across teams
Implementierungs-Roadmap
Folgen Sie diesen Schritten zur Transformation Ihrer Marketingorganisation
Assess Current State
Begin by evaluating your current marketing structure, processes, and capabilities.
- Map existing teams and responsibilities
- Identify tech stack and data capabilities
- Audit current metrics and KPIs
Map Customer Journey
Develop a comprehensive understanding of your customer journey across all touchpoints.
- Document all touchpoints and interactions
- Identify key moments of truth
- Define needs and objectives at each stage
Reorganize Around the Customer Journey
Transform your marketing organization by restructuring teams around customer journey stages rather than channels.
- Map customer journey stages and touchpoints
- Design cross-functional teams around journey stages
- Establish clear ownership and accountability